About our founder.

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Vanessa Farquharson founded viridis late 2019 to collaborate on strategic initiatives with people who share a vision for sustainable growth in the tourism and travel sector. 
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After early post-college years in customer service roles with Kuoni Travel and American Express, Vanessa built a strategic brand marketing career grounded in prioritising understanding the customers' needs. 

With a proven track record of identifying and leading successful business growth initiatives for Tourism New Zealand, InterContinental Hotels and Resorts, Holiday Inn, as well as four years with publisher BBC.com, the time was right to start a consultancy. 

Its been five years of working with client leadership teams and collaborating with PR, creative and media specialists on a varied multitude of projects. From redefining target audiences to sustainably manage visitors to informing airport lounge design briefs post pandemic, it's been a fascinating time to step into consultants shoes. As our scope has broadened, we get involved in wider corporate communications strategy, shaping company culture, and facilitating stronger company collaboration.​
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